Inside the UBS House of Craft x Dior in New York City

From June 6th to 8th, New York’s Financial District turned into a little corner of Paris as UBS House of Craft x Dior opened its doors for a limited-time, immersive pop-up. The event, which was completely free and open to the public, brought together Dior’s heritage, haute couture savoir-faire, and artistic storytelling, all under one very chic roof.

Here’s what went down during one of the most exclusive (and stylish) weekends of the season.

Photo: Instagram.com

A Dior Retrospective Like No Other

Guests were treated to a rare and intimate look at Dior’s fashion history, featuring a curated exhibition of photography and archival looks. The gallery was overseen by none other than Carine Roitfeld, former Editor-in-Chief of Vogue Paris, and shot by acclaimed artist Brigitte Niedermair, whose lens brought the pieces to life in bold, sculptural ways.

The exhibition wasn’t just about clothing, it was about legacy. Each photo felt like a love letter to Dior’s ongoing conversation between past and present.

Photo: Instagram.com

Craftsmanship, Unfolded

One of the most unforgettable elements of the experience was watching Dior’s atelier artisans bring couture to life in real time. From delicate embroidery to hand-finishing techniques, visitors got a behind-the-scenes look at the precision and passion that goes into every stitch of a Dior garment.

The weekend also included live talks and panel discussions featuring fashion experts and creatives from both the art and design worlds. Topics ranged from the future of fashion craftsmanship to the evolving role of photography in luxury storytelling.

Photo: Instagram.com

A Moment Worth Remembering

UBS House of Craft x Dior wasn’t just a pop-up. It was an experience, a short but powerful celebration of artistry, culture, and couture. For those lucky enough to attend, it offered a new kind of access: not just to Dior’s products, but to its process, its people, and its philosophy.

Even if you missed it, one thing’s clear: Dior is still the master of turning moments into magic, and fashion into art.

Do you have any questions or are you looking for a specific designer item? We are more than happy to help you on our online platforms or welcome you in one of our stores in the center of Amsterdam.

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Lots of love,

Margherita

Sources: 
Ubs.com
Wmagazine.com
Elle.com
Fashionnetwork.com
Instagram.com