In a stunning demonstration of creativity and heritage, Louis Vuitton has disclosed a cruise-shaped store anchored in the heart of Shanghai – Jing’an. This boat shaped building is tall enough to fit more than a ten-storey building and wide enough to fit four tennis courts in it.
Photo: ggcmedia.co
An outstanding design
Inspired by the historical LV trunks, each room is designed to look like an oversize version of the inside of those bags. The boat’s design is not merely eye-catching—it is a tribute in shape of a sculpture to Louis Vuitton’s pathway of dynamism across borders and time.
Photo: superfuture.com
More than a store – the immersive luxury inside
Entering this pop-up store means to embark on a curated voyage. From discovering the Louis Vuitton’s latest designs to drinking a coffee dans Le Café Louis Vuitton, this immersive experience has much to surprise you with.
Photo: superfuture.com
The Visionary Journeys exhibition
Inside the building is en exclusive exhibition about the rich history of Louis Vuitton. This exhibition is all about exploring and innovating. There, you will find the glowing “Trunkscape”, a design by OMA/Shohei Shigematsu, a number of rooms surrounded by craftsmanship, fashion, and olfactory daydreaming.
Photo: Louisvuitton.com
Le Café Louis Vuitton
Other than the magnificent exhibition the boat features an exclusive café. Get ready to embark on the hidden gem of the third deck. Conceived by Michelin-Star chef Leonardo Zambrino and Pastry Chef Zoe Zhou, this is the place where French finesse meets the Haipai cuisine. This menu is an exclusive for the Shangai store.
Photo: Louisvuitton.com
The Gift Store
Have you ever encountered a Louis Vuitton chessboard? You may have, yet the signature collection pieces found in the gift shop surpass every expectation. This exquisite store combines Women’s and Men’s collections showcasing leather goods, accessories, and shoes, alongside exclusive hot stamping.
Photo: dezeen.com
Louis Vuitton’s Shanghai pop-up is more than a temporary store—it is a statement of intent. Blending iconic heritage with futuristic vision, the maison invites visitors to embark on a journey that is at once deeply personal and universally aspirational. This extraordinary installation reminds us that true luxury lies not only in what we carry, but in the experiences we embrace along the way. This unique experience can be visited until the end of 2025.
With love,
Ines
Sources:
Louisvuitton.com
Designboom.com
Dezeen.com
Superfuture.com
Magazine.com
Wwd.com
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