Just when we thought luxury fashion had done it all, Moynat — part of the Louis Vuitton Moët Hennessy family — unveils a collaboration with contemporary artist Kasing Lung, the creator of Labubu. The wide-eyed plush creature that’s been taking over social media is now making its debut on some of the most exquisite bags. The result? A playful yet sophisticated crossover that turns any outfit into a street-style statement. This might just be the most charming accessory of the year.
Photo: moynat.com
Who is Labubu?
If you’ve scrolled through social media recently, chances are you’ve come across Labubu. Created by Hong Kong–born artist Kasing Lung, Labubu is part of The Monsters — a whimsical cast of characters that first appeared in storybooks before becoming collectible icons through Pop Mart’s blind-box releases. These dreamy, mischievous figures have captured the hearts of fans around the world and are now stepping into the world of high fashion.
To celebrate the 10th anniversary of The Monsters, Moynat has teamed up with Kasing Lung for a limited-edition capsule collection. Each piece brings together Moynat’s signature craftsmanship with Kasing Lung’s imaginative characters. Expect luxurious materials, intricate artistry, and undeniable collector appeal. This isn’t just cute — it’s couture with character.
The collection captures the playful spirit of Kasing Lung’s universe through Moynat’s signature craftsmanship. Expect structured handbags and crossbody silhouettes reimagined with soft, pastel tones, intricate embossing, and hand-painted illustrations of Labubu and his friends. Each piece feels like a blend of art and luxury — whimsical yet refined. The hero item, a limited-edition Moynat Réjane bag, features Labubu peeking from the corner of the flap, while smaller leather goods such as cardholders and key charms showcase the characters in miniature form. Finishing touches like enamel hardware, embroidered details, and a collectible plush charm turn every item into a piece of storytelling you can wear.
Photo: hypebeast.com
Also in the Spotlight: Vivienne Fashionista & Louis Bear
Meanwhile, Louis Vuitton is expanding its own universe of fashion mascots with two new charms: Vivienne Fashionista and Louis Bear. Since her debut in 2017, Vivienne has become one of Louis Vuitton’s most beloved icons. Now she’s getting a glamorous makeover — complete with a Monogram flower ring, rhinestones, pearls, and mini accessories. Each version features dreamy colorways and playful details, giving serious glam-meets-cute energy.
Louis Bear, designed under the creative direction of Pharrell Williams, takes the concept even further. This plush-meets-streetwear character comes in four collectible styles — Baseball Bear, Western Bear, Rockabilly Bear, and Supervision Bear — each with its own unique attitude.
Photo: louisvuitton.com
Why Everyone’s Hooked on Plush Charms
What started as a passing trend has now become a full-blown fashion movement. In 2025, personalizing your bag is the new status symbol. Whether it’s a Louis Bear, a Vivienne Fashionista, or the Moynat × Labubu charm, these pieces allow fashion lovers to express their individuality. Style today is about authenticity and storytelling — and let’s be honest, who wouldn’t want a collectible Labubu charm dangling from their favorite bag?
With love,
Lilian
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